The new advert promoting Oatibix. The rave about it on You Tube has been quite astounding. The Lorry is back, this time our driver is joined by two friends and we follow their journey as they sing along to the classic 1979 hit 'My Sharona'. A very simple, plain advert that has proved comical to the general audience. 'Hard Sell' is definitely the word for it! Today Gavin Newsham voiced his own opinions on the advert:
http://www.guardian.co.uk/culture/2009/jun/20/oatibix-advertisement-youtube
It brings about a useful thing to consider which is the USE of YouTube in advertising. Now you can add the clips to your widgets on your mac, bookmark them, send them to your friends and enjoy them over and over. This makes word-of-mouth even easier than ever before.
http://www.youtube.com/watch?v=VQ3d3KigPQM
The T-Mobile, life is for sharing campaign, video uses a similar approach in which 12,646,911 people have SO FAR tuned in to watch. Life definitely is for sharing when it comes to sharing adverts on you tube!
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