Alan Fletcher: Fifty years of work (and play)

...and play he did. Fletcher's style is deeply inspired by his once teacher, Paul Rand. The playful, bright and often witty design steers clear from the corporate design of our modern culture and often teaches the art of wit, the art of enjoyment, the art of looking sidewards.



One of my favorite pieces from my recent visit to the Cube exhibition in Manchester was the calendar design he completed with Pentagram. It exemplifies his wonderfully skilled practice of not taking oneself too seriously. The designs are full of unpretentious meaning and are attractive to the eye. Each yearly calendar followed a different theme; star signs, weather, activities, colour. It is an excellently quirky way to produce a normally mundane publication.