World cup typefaces

Type got a little interesting this time around, thanks to type designer Yomar Augusto. The typeface 'Unitiy', a custom typeface that was designed for Adidas, was the most interesting typeface at this years worldcup. Augusto comes under a new wave of designers from Brazil where he teaches experimental calligraphy workshops.

Unity was THE typeface of the world cup 2010. For adidas it was used across all products, advertising, packaging, retail and film. It was integral to the sub-brand for Adidas's world cup range. It was also on the shirts of the players, Augusto should be over the moon to see his successful typeface viewed by almost 30 million viewers worldwide.

Augusto said: "Adidas had a vision that every element of their football identity was to be linked and unified by one basic shape. This shape can be found as a design element on the official match ball of the World Cup, so the first drawings came from the product designers at Adidas. We at 180 had the task to bring it to life and inject its personality into the whole alphabet.”

The interesting concept behind this typeface is that the whole identity is based around the Official match-ball, it is inspired by the Jabulani football itself. You can see the rounded triangular form of the ball echoed clearly in Numerals, 6,8,9.