Branson looses virginity

Sir Richard Branson lost his sole use of the word 'Virgin' in branding. Branson has been the only Virgin in town since he started the company in 1970. A south African company named Bodtrade was granted was allowed to use the trademark "You can't be a virgin all your life, its time".

Virgin and no-one even knows what this company does... their are spectualtions it is a shelf company. It is the ONLY time any company has won a branding idea against Branson using the word 'Virgin' except for Olive oil companies. Greedy. Now Branson will be tied up with other companies trying to tag along with Virgins brand identity as others apply to use the word. Virgin are worried that consumers will confuse these products as virgin owned, I'm not so sure.

Bodtrade hit Branson where it hurts costing the company a whopping £1,500 in legal costs.