Monday 26 July 2010

matter cannot be created or destroyed, only transformed




Beautiful Window fronts by Kyle Bean for Selfridges. The copy really exemplifies the beauty of this concept:

'matter cannot be created or destroyed, only transformed'

The idea is that on each side of the scale is the same object, just one is transformed into a different creation of the same components. The collection sees five stunning pieces each with its own captivating beauty. The simplest is a cardboard box for an office chair being transformed into a cardboard office chair, while another is 1000 aluminum cans being crushed into a small square. One which I particularly enjoy is the transformation of three fairy-tale books into one fairy-tale castle. The last two turn into mobiles. A weding cake (for the girls) and a Honda motorcycle (for the boys).

The whole project is wonderful from the idea itself to the execution, and it was obvosly impressing the audience too!

Sunday 25 July 2010

In or out?

Two websites with interesting theories on in-house design. Should it be in-house or outsourced?


http://www.howdesign.com/designawardgalleries/

Thursday 22 July 2010

I want it!

Michael Doret has out-done himself with this beautiful brush script design. His retro styling is rife throughout his portfolio but I believe this type has much more to offer than a typical American sports poster. It's hand drawn effect coupled with it's organic shapes make a wonderful styled title. And only £65... Tempted?

World cup typefaces

Type got a little interesting this time around, thanks to type designer Yomar Augusto. The typeface 'Unitiy', a custom typeface that was designed for Adidas, was the most interesting typeface at this years worldcup. Augusto comes under a new wave of designers from Brazil where he teaches experimental calligraphy workshops.

Unity was THE typeface of the world cup 2010. For adidas it was used across all products, advertising, packaging, retail and film. It was integral to the sub-brand for Adidas's world cup range. It was also on the shirts of the players, Augusto should be over the moon to see his successful typeface viewed by almost 30 million viewers worldwide.

Augusto said: "Adidas had a vision that every element of their football identity was to be linked and unified by one basic shape. This shape can be found as a design element on the official match ball of the World Cup, so the first drawings came from the product designers at Adidas. We at 180 had the task to bring it to life and inject its personality into the whole alphabet.

The interesting concept behind this typeface is that the whole identity is based around the Official match-ball, it is inspired by the Jabulani football itself. You can see the rounded triangular form of the ball echoed clearly in Numerals, 6,8,9.


Wednesday 21 July 2010

The Helvetica Killer



Type designer Bruno Maag of Dalton Magg believe Helvetica's hype and usage is, to say the least, overrated. Not only this, but he dislikes the whole concept and design of the typeface. We all have our own pet hates. For most of us it is'nt that far-fetched. We all hate it when someone has a crack at a corporate poster using comic sans because "it looks friendly"

He dislikes it so much he took the time to design his own reaction to the typeface: Aktiv Grotesk. He wants this to be both an improvement and alternative to Helvetica.

Do Typefaces really matter?

This article from the BBC questions the use of Typefaces. Branding is one thing that baffles the general public.

"80,000 on some text - why don't they just use Times new roman? I do"

Because then you wouldnt know your Carling from your Carlsberg.