baa baa black sheep

Love the what the flock campaign... its worked so well! Really intriguing, everyone was talking about it. It proves how shocking the fact that only 17% of students have used Cannabis in the last 3 months is to other students. It will hopefully make students think twice about using it if there immediate thought isn't "well, everyone else is doing it so why shouldn't I?" Its had its first positive mention in Creative review this week too.