Type designer Bruno Maag of Dalton Magg believe Helvetica's hype and usage is, to say the least, overrated. Not only this, but he dislikes the whole concept and design of the typeface. We all have our own pet hates. For most of us it is'nt that far-fetched. We all hate it when someone has a crack at a corporate poster using comic sans because "it looks friendly"
He dislikes it so much he took the time to design his own reaction to the typeface: Aktiv Grotesk. He wants this to be both an improvement and alternative to Helvetica.
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