Monday 26 July 2010

matter cannot be created or destroyed, only transformed




Beautiful Window fronts by Kyle Bean for Selfridges. The copy really exemplifies the beauty of this concept:

'matter cannot be created or destroyed, only transformed'

The idea is that on each side of the scale is the same object, just one is transformed into a different creation of the same components. The collection sees five stunning pieces each with its own captivating beauty. The simplest is a cardboard box for an office chair being transformed into a cardboard office chair, while another is 1000 aluminum cans being crushed into a small square. One which I particularly enjoy is the transformation of three fairy-tale books into one fairy-tale castle. The last two turn into mobiles. A weding cake (for the girls) and a Honda motorcycle (for the boys).

The whole project is wonderful from the idea itself to the execution, and it was obvosly impressing the audience too!

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