McCoy’s has launched a brand new website their crisps. They are targeting their products at 'real men', calling the crisps 'the ultimate man crisps'. The website has been designed around an interactive pub targeting male consumers. They use humorous and engaging elements to raise brand awareness of the crisps. The website includes a 'Man Quiz' for men to test their manliness. The website is beautifully designed and so interactive that it makes you want to stay on the site. Although are thy cutting out half their market by not including women? Maybe they should have a section, even if it was a small section, which could include women in the campaign.