Thursday 2 September 2010

Regulating social media marketing


Social media marketing is becoming increasingly popular with marketers and this has increased the popularity with the bodies governing the marketers.

The Advertising standards authority (ASA) has announced that corporate use for social media will come under the same rules as TV, press poster, radio and newspaper ads. The ASA has stated that it has "protection of children and consumers at its heart". The decision was made after they received over 4,500 complaints from the public which they could not deal with as it was not in their responsibility.

The new rules will come into effect 1st March next year. The ASA will regulate marketing in all areas of digital marketing, including the company’s own website and microsites. More attention will be given to social media marketing on sites such as Facebook, MySpace or Twitter. The new rules will mean that all online marketing will have to be responsible, legal, honest and truthful. They will concentrate on adverts which sell products rather than ones with editorial content.

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