Sunday 5 September 2010

A passport to a vintage Britain

Britain's new passport designs proposed for next year have now been unveiled. There has been opposing views on the new designs some impressed, others disappointed.


Agency De La Rue collaborated with the Identity and Passports Service's product design team to produce the new designs. It features picturesque qualities of Britain such as seagulls, acorns, butterflies, choppy seas, ferns and cottages. Another recurrent theme is the weather. It features weather symbols depicting page after page as a cloudy day, with patches of sunshine day. This seems very peculiar to me... it almost seems like an advert for the british holiday for people that are leaving the country. "Hey, I know your'e going to Majorca for the sunshine but look what Britain's got for you, good old traditional stormy weather"

It also includes famous places like white cliffs of Dover, the Gower peninsula, Ben Nevis and the Giant's Causeway. The row of houses can easily be a scene from a psychedelic drug trip in the 70's but it's actually the opening page of the new passport. There are no references to modern urbanised Britain rather the nostalgia of a good old remote British village ,where everyones know each other's names. How sweet.

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